In anticipation of the upcoming Confederation of African Football (Caf) Africa Cup of Nations Cote d’Ivoire 2023, a new campaign, OurAfcon, has been unveiled by the governing body as an integral part of the broader initiative, PrideOfAfricanFootball.
This campaign serves as the focal point for the forthcoming Afcon edition, celebrating the essence of African football and spotlighting the profound sense of pride resonating among Africans worldwide during this competition.
PrideOfAfricanFootball itself stands as a jubilation of African pride in its diverse expressions, emphasizing the unity and cultural wealth of the continent. In this context, OurAfcon is truly Our Pride.Afcon, renowned as the largest event on African soil, has consistently served as a wellspring of inspiration, passion, and unity for Africans globally.
OurAfcon unfolds as a captivating 360-degree campaign, extending its reach through on-ground marketing, digital platforms, social media, infotainment, user-generated content, and more. It represents a holistic endeavor to connect with and honor the diverse African audience, both within and beyond the sporting arena.
At the core of OurAfcon are multiple episodic stories, each crafted to infuse vitality into the profound sense of pride experienced by individuals of African descent when Afcon takes center stage.
These narratives not only showcase the adoration for the beautiful game but also delve into how Afcon emerges as a global celebration of African culture across various vibrant forms, spanning from music to art and beyond.
Through this campaign, Africans worldwide are invited to share their heartfelt messages with their national teams, articulating their hopes and dreams for their beloved squads.The campaign will spotlight inspiring stories of African communities globally uniting to cheer for their teams, forging new connections, and embracing their rich cultural heritage.OurAfcon aspires to convey the emotions, exhilaration, and potent sense of pride coursing through every African’s heart during this thrilling competition.